Purpose of a Literature Review Essay Example for Free

Purpose of a Literature Review Essay Purpose of a Literature Review to identify what has already been done/found, in relation to the research topic that is being studied and answers the question of what needs to happen next. provide a brief overview of research youve read. Demonstrate that you understand the topic and have significant knowledge within the field of study and then make a case. Making a case may be an analysis of research, study, or conceptual argument. Also, be sure to include a persuasive argument. At the end of a literature review you should identify a gap or misinterpretation within the information (identify and explore the gap). My approach to writing this literature review was somewhat similar to the writing of a regular essay. Ive used this approach in past assignments Ive completed including such as a narrative and an annotated bibliography. They all have similar characteristics. Thank goodness for this! It gives me an idea of where to start. I believe these common characteristics are the main subject of the piece of writing and evidence/textuality of your point from other readings. Textuality is using pieces of writing from other works to support your points.  Beware, though these essays may serve as a guide, they also have many differences. What should you do next? *Ponders* Information! Information! Information! Be resourceful, support your claims, justify your answers. It is important that you do this in the correct way. My greatest advice would be to ask your professor for a peer review guide and use it as you write. This will ensure that your writing is clear, organized, flowing, and well-written. If you feel as though you cannot do this for yourself, Id suggest having someone else read your literature review aloud. Dailyns essential steps to writing a literature review; these are my own ideas so I have no proof if they actually worked until I recieve feedback. Im hoping I pulled this one together. How do you approach literature reviews? Good luck, and until next time. Take care. Literature Reviews What this handout is about This handout will explain what a literature review is and offer insights into the form and construction of a literature review in the humanities, social sciences, and sciences. Introduction OK.  Youve got to write a literature review. You dust off a novel and a book of poetry, settle down in your chair, and get ready to issue a thumbs up or thumbs down as you leaf through the pages. Literature review done. Right? Wrong! The literature of a literature review refers to any collection of materials on a topic, not necessarily the great literary texts of the world. Literature could be anything from a set of government pamphlets on British colonial methods in Africa to scholarly articles on the treatment of a torn ACL. And a review does not necessarily mean that your reader wants you to give your personal opinion on whether or not you liked these sources. What is a literature review, then? A literature review discusses published information in a particular subject area, and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources, but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source, but a synthesis is a re-organization, or a reshuffling, of that information. It might give a new interpretation of old material or combine new with old interpretations. Or it might trace the intellectual progression of the field, including major debates. And depending on the situation, the literature review may evaluate the sources and advise the reader on the most pertinent or relevant. But how is a literature review different from an academic research paper? The main focus of an academic research paper is to develop a new argument, and a research paper will contain a literature review as one of its parts. In a research paper, you use the literature as a foundation and as support for a new insight that you contribute. The focus of a literature review, however, is to summarize and synthesize the arguments and ideas of others without adding new contributions. Why do we write literature reviews? Literature reviews provide you with a handy guide to a particular topic. If you have limited time to conduct research, literature reviews can give you an overview or act as a stepping stone. For professionals, they are useful reports that keep them up to date with what is current in the field. For scholars, the depth and breadth of the literature review emphasizes the credibility of the writer in his or her field. Literature reviews also provide a solid background for a research papers investigation. Comprehensive knowledge of the literature of the field is essential to most research papers. Who writes these things, anyway? Literature reviews are written occasionally in the humanities, but mostly in the sciences and social sciences; in experiment and lab reports, they constitute a section of the paper. Sometimes a literature review is written as a paper in itself.

Civil Disobedience Movement 1930-1934

Civil Disobedience Movement 1930-1934 The Civil Disobedience Movement led by M K Gandhi, in the year 1930 was an important milestone in the history of Indian Nationalism. During the Non-Cooperation Movement, the Indians learnt how philosophical tenets like ‘non violence’ and ‘passive resistance’ could be used to wage political battles. The programs and policies adopted in the movements spearheaded by Gandhi reflected his political ideologies of ahimsa and satyagraha. While the Non-Cooperation Movement was built on the lines of ‘non violent-non-cooperation’, the essence of The Civil Disobedience Movement was ‘defying of the British laws’. Through his leadership to the National Movements, he not only buttressed his political stance but also played a crucial role in unification of the country, awakening of the masses, and bringing politics within the arena of the common man. Causes of the Civil Disobedience Movement Simon Commission: One of the main factors was the Simon Commission. This was formed by the British Government that included solely the members of the British Parliament, in November 1927, to draft and formalize a constitution for India. The chairmanship of the commission rested with Sir John Simon, who was a well known lawyer and an English statesman. Accused of being an All-White Commission, the Simon Commission was rejected by all political and social segments of the country. In Bengal, the opposition to the Simon Commission assumed a massive scale, with a hartal being observed in all corners of the province on February 3rd, 1928. On the occasion of Simons arrival in the city, demonstrations were conducted in Calcutta. The Nehru Report: The British justified that ‘disharmony among the various groups in the country’ was the reason why Indians were not included in the Simon Commission. In 1925 and 1927, Lord Birkenhead, the Secretary of State, had challenged the Indian leaders to draft a constitution to which all parties would agree (keeping the communal disunity in mind). Representative of the congress, the league, the liberals, the Hindu Mahasabha, the central Sikh league, and a number of smaller groups representing labour, business and other interests, met in an all-parties` conference between February and May 1928. A select committee was appointed for the actual drafting of the constitutional scheme. Pandit Motilal Nehru with Tej Bahadur Sapru, sir Ali Imam, Sardar Mangal Singh and Subhas Chandra Bose as its members. The Nehru committee`s report as it was called was submitted on 10 August, 1928. The Nehru report stated that the next immediate step for India must be ‘dominion status’. The Nehru report was approved by the congress at Calcutta in December 1928. Gandhiji sponsored a resolution agreeing to ‘dominion status’ so long as the British accepted the Nehru constitution in its entirety, which should happen in one year. If they did not, congress would `organize a campaign of non-violent non-co-operation` which would include refusal to pay taxes. The failure of the Government to comply with the Nehru report finally made the Congress to launch Civil Disobedience Movement under Gandhiji. The Launch of the Civil Disobedience Movement: First Stage The Congress Committee met at Sabarmati in February, and invested Gandhi and those working with him’ with full authority to lead and direct the Civil Disobedience campaign. Gandhi was urged by the Congress to render his much needed leadership to the Civil Disobedience Movement. Dandi March: On the historic day of 12th March, 1930, Gandhi inaugurated ‘The Civil Disobedience Movement’ by conducting the historic Dandi Salt March, where he broke the Salt Laws imposed by the British Government. Followed by an entourage of seventy nine ashramites, Gandhi embarked on his march from his Sabarmati Ashram to Dandi that is located on the shores of the Arabian Sea. On 6th April 1930, Gandhi with the accompaniment of seventy nine satyagrahis, violated the Salt Law by picking up a fistful of salt lying on the sea shore. They manually made salt on the shores of Dandi. Gandhi-Irwin Pact: In the meantime, the First Round Table Conference was held in 1930, with no Congress member as the participant of the Conference. This led to the meeting of Gandhi and Lord Irwin, the viceroy in March 1931. Here they signed a pact, which came to be known as the Gandhi-Irwin Pact. Accordingly, they agreed on the Discontinuation of the civil disobedience movement by the Indian National Congress participation by the Indian National Congress in the Round Table Conference withdrawal of all ordinances issued by the British Government imposing curbs on the activities of the Indian National Congress withdrawal of all prosecutions relating to several types of offenses except those involving violence release of prisoners arrested for participating in the civil disobedience movement removal of the tax on salt, which allowed the Indians to produce, trade, and sell salt legally and for their own private use. Second Round Table Conference Gandhi attended The Second Round Table Conference in London accompanied by Smt. Sarojini Naidu. At this Conference, it was claimed by Mahatma Gandhi that the Congress represented more than eighty five percent of the Indian population. During this Conference, Gandhi could not reach agreement with the Muslims on Muslim representation and safeguards. Gandhis claim of the Congress representing majority was not endorsed by the British and also the Muslim representative. The final blow to Gandhi came when at the end of the conference Ramsay MacDonald undertook to produce a Communal Award for minority representation, with the provision that any free agreement between the parties could be substituted for his award. Thus, the Second Round Table Conference proved to be futile for the Indians and Gandhi returned to the country without any positive result. The political scene in India thereafter assumed an acute dimension. The Viceroy, Lord Willington, in the absence of Gandhi has adopted the policy of repression. The Gandhi-Irwin Pact was violated and the Viceroy took to the suppression of the Congress. The Conservative party, which was in power in England, complied with the decision to assume a repressive stance against the Congress and the Indians. The Congress was also held responsible by the government to have instigated the Red Shirts to participate in The Civil Disobedience Movement, led byKhan Abdul Ghaffar and provoking the cultivators of U.P to refuse to pay land revenue. Adding to this was the serious economic crisis that took hold of the country. Under such circumstances, the resumption of The Civil Disobedience Movement was inevitable. Renewal of the Civil Disobedience Movement: Second Stage The Congress Working Committee took the decision to restart The Civil Disobedience Movement, as the British government was not prepared to relent. Gandhi resumed the movement in January, 1932 and appealed to the entire nation to join in. The Viceroy was also informed of the stance assumed by the Congress. The police was given the power to arrest any person, even on the basis of mere suspicion. Sardar Patel, the President of Congress and Gandhi were arrested, along with other Congressmen. Though the second phase of The Civil Disobedience Movement lacked the organization that marked its first phase, nonetheless, the entire nation put up a tough fight and the movement continued for six months. Communal Award, 1932 Meanwhile, the failure of the Second Round Table conference convinced Mr. MacDonald to announce the Communal Award on August 16, 1932. According to the Award the right of separate electorate was not only given to the Muslims of India but also to all the minority communities in the country. The Award also declared untouchables as a minority and thus the Hindu depressed classes were given a number of special seats, to be filled from special depressed class electorates in the area where their voters were concentrated. Under the Communal Award, the principle of weightage was also maintained with some modifications in the Muslim minority provinces. Principle of weightage was also applied for Europeans in Bengal and Assam, Sikhs in the Punjab and North West Frontier Province, and Hindus in Sindh and North West Frontier Province. Though the Muslims constituted almost 56 percent of the total population of Punjab, they were given only 86 out of 175 seats in the Punjab Assembly. The Muslim majority of 54.8 percent in Punjab was thus reduced to a minority. The formula favored the Sikhs of Punjab, and the Europeans of Bengal the most. The Award was not popular with any Indian party. Muslims were not happy with the Communal Award, as it has reduced their majority in Punjab and Bengal to a minority. Yet they were prepared to accept it. In its annual session held in November 1933, the All India Muslim League passed a resolution that reads; Though the decision falls far short of the Muslim demands, the Muslims have accepted it in the best interest of the country, reserving to themselves the right to press for the acceptance of all their demands. On the other hand, the Hindus refused to accept the awards and decided to launch a campaign against it. For them it was not possible to accept the Untouchables as a minority. They organized the Allahabad Unity Conference in which they demanded for the replacement of separate electorates by joint electorates. Many nationalist Muslims and Sikhs also participated in the conference. The Congress also rejected the Award in Toto. Gandhi protested against the declaration of Untouchables as a minority and undertook a fast unto death. Though he managed to sign the Poona Pact with Dr. B. R. Ambedker, the leader of Untouchables in which the Congress met many of the Untouchables demands, the Communal Award was a blow to Gandhiji and he finally decided to suspend and withdraw mass satyagraha on 14th July, 1933. The movement ceased completely on 7th April, 1934.

Classification of Outsourcing

Classification of Outsourcing Outsourcing can be classified as moving all or part of an organizations activity to a third party business. The activity could be in the form of producing a good or the performance of a service. In some type of industries, outsourcing may well be the only feasible business model, either for all businesses or for a subgroup of businesses. The general example is newspapers outsourcing their news gathering service (especially, collecting information in other countries) to Third party service providers such as Reuters and the Associated Press. (Varadarajan, R. 2009) Outsourcing is one of the measures a company takes to cut costs by moving their jobs to an outside vendor on an ongoing basis. The organisation was providing these services internally before outsourcing them to the third party vendor. A company that effectively engages in cost cutting would be in a better position in the market. Companies with low cost leadership are able to gain the potential market share. (Oza, A., and K. H ill. 2007) Outsourcing is a trend that will carry on over a period time. Cost reduction cannot be the only motivation for outsourcing since cost reductions is only possible in specific conditions, e.g. the third party provider is be able to achieve economies of scale that the outsourcer does not. Business do not simply indulge in the process of outsourcing to perform the same task at lower cost, as this could be achieved through reorganising internal activities.(Quà ©lin, B. Duhamel, F. 2003) Businesses have hired vendors for particular jobs or to level off peaks and troughs in their workloads for years. In the recent years outsourcing has been employed with great success by companies such as General Electric and Procter Gamble. Even though in general most companies would indulge in outsourcing to either cut costs or reduce the head count, today the drivers are more strategic and it focuses on keeping value-added activities in house where an organization can better utilize its own core competencies. Many companies are discovering that outsourcing is about corporate growth, making better use of skilled staff and even job creation, not just cheap wages abroad. (Brent, P. 2009) Based on the above arguments there are two types criteria that a company would bear in mind before making any decisions on outsourcing. The first is known as tactical outsourcing wherein the decision is often taken based on cost with no consideration to other benefits or risks associated with that decision. The second is strategic outsourcing where other aspects are taken into consideration. These include quality improvements and unavailability of resources. (Espino-Rodrà ­guez, T.F. Padrà ³n-Robaina, V. 2004). There are also some possible disadvantages of outsourcing if not done correctly. Outsourcing has to be done for the right reasons as mentioned above. The company has to carefully assess the possible benefits which could be in the form of cost reduction or increased customer satisfaction before making any decisions on outsourcing. Some of the other possible disadvantages could be losing staffs that have been trained in the process that may be outsourced or failure to meet th e desired criterion as agreed by the third party vendor. (Jones 1997) It is true that there some disadvantages associated with the process of outsourcing but a carefully crafted rational decision based on logical thoughts would help companies to get the extra bit of competitive advantage through lower cost disciplines, at the same time improving their quality of service and product delivery capability (Domberger, 1998). Globalization is the key word and today companies compete in the global market and not in regional or national market. The new developments in information and technology means that production processes could be separated in and place. Also customers have a wide range of products to choose from and this in turn would reduce customer loyalty. All this adds to complexity and one response to above changing needs is outsourcing. (Pedersen, H.S. Jenster, P.V. 2000). Outsourcing was first observed in the manufacturing industry, and China was the front runner in terms of attracting jobs and foreign investment. In this phase of outsourcing, it was noticed that organisation in order to take the advantage of cheap labour would set up its manufacturing plant in the Far East or Mexico. As outsourcing become more widespread, more and more functions were capable of being outsourced. The biggest upsurge in outsourcing was observed when service activities were outsourced. What began as a process for cutting costs has evolved into a means of growing a companys business value. Transferring non-core company processes off to experts not only helps in delivering increased efficiencies, it delivers the potential for enhanced performance. The important thing is to combine the right people, processes, and technologies to gain maximum efficiency and achieve competitive advantage. (Oza, A., and K. Hill. 2007) International Data Corporation (IDC) has done some analysis of the top outsourcing deals in the current years and the data reveals contract expenditures of almost U.S. $56 billion. The scale of outsourcing has reached astonishing proportions, as seen in the case of Fiats U.S. $7 billion deal and NTLs U.S. $2 billion deal with IBMs Global Services. (Kakabadse, A. Kakabadse, N. 2005) Outsourcing worldwide has now topped US $ 1 trillion per annum. (Oza, A., and K. Hill. 2007) In the service industry, outsourcing was initially restricted to basic support activities but recently outsourcing has entered all non-core service functions. In 1997, 34% of enterprises. Outsourced all or part of their information technology (IT) and this proportion is expected to increase to 58 % by the year 2010. Similar increases are expected for activities such as telecommunication, accounting and human resources. (Oza, A., and K. Hill. 2007) Outsourcing has evolved in the past few years and a new industry called Business Process Outsourcing (BPO) has come to age. It is expected to be â€Å"the next big wave† in information technology services. Business process outsourcing is a more specialised form of outsourcing in which an entire business process, such as accounting, procurement or human resources, is handed to a third party vendor(RAMMOHAN RAO. 2004). According to Gartner Group, which is one of the top IT consulting firms, a BPO can be defined as delegating one or more business processes to an third party provider which in turn owns, facilitates and manages the particular process based on a clear and measurable performance criteria. As per a study done by International data corporation the BPO market is expected to reach 1 .2 trillion in the coming years. In terms of market share the United States leads the BPO market followed by Europe and the Asia pacific region. (Yang et al 2007). Call centres constitute the biggest part of this BPO market. (RAMMOHAN RAO. 2004) â€Å"Call centres are defined by Richardson and Gillespie (2003, pp. 88-89) as having three distinct characteristics: 1. workers are employed in specialist activities which put together telecommunications and information systems technologies; 2. Their work is administered by automated technology which virtually simultaneously distributes work, manages the speed of that work and monitors their performance; and 3. Workers are directly interacting with the customer either through in-bound calls, making out-bound calls or a combination of the two.† The National Association of Call Centres, a non-profit organization serving the call centre industry, categories different sectors in the call centre industry. These are: 1. financial services/banking/insurance; 2. telecommunications; 3. medical services 4. government 5. directory services/job placement (Jobs et al. 2007) According to industry estimates, there were over 300,000 call centres worldwide at the end of 2002, employing around 18m people. (RAMMOHAN RAO. 2004) Call centres can in the form of contact centres which are part of the company (‘‘inhouse call centres) or Third party call centres (‘‘service bureaux) which interacts with customers on behalf of several companies. Basically, with the help of call centres companies try to provide an extended form of customer service, and try to ensure their clients satisfaction and commitment (Zapf et al 2003). Employees in call centres are not just taking out-bound and in-bound calls, but they would also interact with customers through e-mails and online chat as well. With the advent of technology customers are increasingly using email to correspond and there are incentives to do so since there is no charge for postage and emails can be easily stored. The advancement in IT systems enables a customer service agent to interact with customers through voice and email and service both at the same time. Online chat is a real time text conversation between agent the customer. E-mail and chat service may be used by clients who cannot use a traditional telephone due to disability. (Irish 2000) Outsourcing in financial service industry Financial Services Industry at the Forefront The financial industry is not new to idea of outsourcing, and its use, prompted by need to lower cost and the need to focus on core business area, is increasing sharply. As per a report, 15% of the financial services sector in the US, which is approximately about $356bn, would be outsourced in the next few years. The growth in this sector would help in reducing cost for certain services provided by the financial institution and at the same time would help in increasing efficiency. (Singh, D. 2005). A study conducted of 31 European banks reported that the majority intended to increase their level of outsourcing, particularly of BPO. Banks that already opted for BPO had a strong focus on efficiency while mostly ignoring the impact of BPO on the effectiveness of business processes (Gewald, H. Dibbern, J. 2009). There has been a growth of 15% to 20% in revenues from outsourcing activities in the financial institution. Even very large Financial Institution that have stayed away from outs ourcing activities are now moving towards it for greater efficiency. According to estimates nearly half of all financial institutions have outsourced at least a part of their services functions. (Lowell, M. 1992.) They are now concentrating on core competencies (activities or services which provide a strategic advantage or competitive edge) and outsourcing other activities to the best or most efficient provider of a product or service. To be sure, adopting an outsourcing approach impacts an organization dramatically. Prior to analyzing this impact, it is important to understand the trends within outsourcing. (Siemers, R. 19 95). The financial services industry was among the first industries to adopt large campus-style call centres. Customers needing information about their bank account or information on their credit card balance are likely to get an odd look if they call into a branch and ask for help instead of picking up a phone and getting in touch with their banks call centre. Just as banks and insurance firms were quick to see the potential for saving money by consolidating branch office functions in a central call centre, they have also been the first to look further afield in an effort to cut costs. (www.callcenteroutboundcalls.com) Most companies in the financial services industry started their own call centre known as captive call centres. Captive call centres require huge capital investment and at the same time cost involved in running the centre is very high. In captive call centres all the capital expenses such as infrastructure development are borne by the parent company, third-party call center services outsourcing firms do not require businesses to do so. Third-party call center services outsourcing firms, especially those that have been operational for more than five years, have their own infrastructure, systems, and equipment and they do not charge businesses for these. So, choosing a third-party call center service would help the parent company to save plenty in terms of capital investments. (Figgat, D. Dove, M. 2008) Third-party vendors are usually preferred over captive outfits because of substantially lower costs, flexibility and the ability to enforce price and quality competition. (www.infotech.indiatimes.com) Banks and financial institutions depend upon telephone call centers to meet the needs of a changing and ever more demanding consumer for 24/7 access. Call centers serve as a source of service recovery, added value, market intelligence, and strategic advantage. (Feinberg et al 2002) The call centre industry is a very big industry and there are a lot of companies that handle projects for majority of the banks and financial institution. These companies have to make distinct marketing strategies so that they could approach banks and financial institution for outsourcing. Through this project we are trying to identify what strategies a call centre needs to have in place if they are to receive projects from banks and financial institution. GEM is a call centre based in Belfast and this project would help in developing a marketing fit for GEM position it as a key customer contact service provider for the UK financial market. Information about Gem It is one of the leading providers of outsourced customer service via email, telephone, sms and live chat and in Europe and they operate in 29 different languages. It is considered to be one of the primary developers of best practices in contact centres in U.K. Gem was originally designed to provide services for outsourced email handling and was essentially an email ‘call centre. Since then, the company has extended its range of activities and now provides services which include customer care, technical support and sales to back office processing. In addition to providing different kinds of services in multiple languages, gem captures important customer and staff feedback and uses this unique information to consult on enhancing a clients brand. Exports account for 98% of gems business, which includes 38% to the US, 38% to the UK and 15% to mainland Europe. Gems has a wide range of client base from media, e-commerce, travel, hi-tech and government sectors. Current customers include Cisco Systems, King.com, Match.com, Microsoft, Play.com and Channel 4 television. In terms of certification Gem was accredited with ISO 9001:2000 in October 2006.Since the company has been operating its business with such high values and they are also one of the major players in the BPO industry in U.K. they have received some industry awards to name a few. 1) Belfast Business Top 50, Belfast Media Group 2) Gold Award Winner for Best Online Customer Service Team (Figleaves), People in Retail Awards 3) Gold Award Winner for best UK Call Centre Manager of the Year Awards, Call Centre Management Association (www.the-gem.com) To segment, identify and profile the key players in the financial market within United Kingdom. U.K has one of the most varied and competitive financial services sectors in the world with both specialist and non-bank providers offering services such as credit cards, insurance and loans. (Farquhar, J. Panther, T. 2008). The financial services industry is going through a massive change and is fast becoming highly competitive. Traditional players are offering new services to protect their client base and at the same time are competing with new players for a share in the financial services market. The industry in particular is going through a change and new tools, techniques and services have been developed which were traditionally offered via bricks and mortar channels (Boyes, G. Stone, M. 2003). The major banks have undergone a considerable degree of consolidation, and supermarkets such as Tesco and Sainsburys, as well as online banks have entered the market for financial services. Some building societies have become banks. Some banks have taken over building societies, insuran ce companies and indeed other banks. The type of services has expanded into credit cards, mortgage lending, insurance, and so on.The banking services industry could be divided into four distinct groups: traditional high street banks and former building societies, online banks, credit card companies, and retailers providing financial services. (www.capco.com) In the UK, High street banks traditionally enjoyed a dominant retail market presence because of their tight control over the payments system. The huge branch system coupled with less use of technology meant that major high street banks like Royal bank of Scotland, Barclays bank, Lloyds banking group, HSBC bank, standard chartered and building societies like Nationwide enjoyed a dominance in the UK financial services industry.(Consoli, D. 2005) But with the recent crisis in the U.K. banking industry, with the examples of northern rock and RBS there is a lot of distrust among the general public. (Butler, S. 2009). At the same time, high street banks have come under lot of pressure from new entrants to the financial services sector such as Prudential (Egg), Virgin, MBNA and CapitalOne and supermarket chains like Tesco and Sainsbury (Harden, G. 2002). New entrants who have entered the financial services industry have gained a competitive advantage through the use of technology. New entrants have information from the customers of their traditional activity, and with CRM they can integrate their information sources and exploit aggregated data on the clientele. It could be argued that access to such high level consumer information should enable banks and other financial institution to give a more personalised and more efficient service. For consumers, the high personal convenience that a bank offers higher would be the possibility of a closer bank customer relationship and enhanced customer satisfaction (Harden, G. 2002). In recent years new entrants into retail banking sector like supermarket banks and online banks have threatened the dominance of major players. (Essvale Corporation Limited). Supermarket banks The reasons why these companies wish to start up in banking are diversification of their business, looking for new sources in order to increase their profitability and a desire to offer a complete service to their customers with the expansion of their current financial services complementary to their main activity. In the UK, the main supermarkets, by means of alliances with banks, have created their own bank subsidiaries, which allow them to offer a whole range of financial products. Some of these are Tesco, Sainsbury and Marks and Spencer. (Gonzà ¡lez Guerrero 2004) Among the major supermarket brands eying this banking business, the most high-profile is undoubtedly the supermarket chain Tesco, which is already the countrys largest food retailer and has a longstanding personal finance arm that sells car, home and travel insurance, savings accounts and credit cards. It has also been running a pilot scheme providing banking sections inside five of its existing 2,200 supermarkets for the last few months, and plans to launch current accounts and mortgages over the next couple of years ((MarketWatch: Global Round-up).Tesco has been creating strategies to capitalise on customers disenchantment with traditional high street banks by aggressively launching new products to counter the ones offered by banks. U.K.s largest retail chain plans to open 30 branches which is likely to be branded Tesco Bank within existing supermarkets in the coming few months.(Bradshaw, T. 2009) Another leading supermarket chain, J Sainsbury, already has a Sainsburys Bank arm offering loans, credit cards, savings and insurance, while the pharmacy chain Boots has expressed interest in financial services. Like Tesco, Sainsbury sees a big opportunity in the financial services market. According to Darren Shapland, Finance director of Sainsbury, the supermarket chain is a challenger and not as big as some of the other financial service providers but the there is a huge potential since 1.8 million customers walk into their shops every week (Butler, S. 2009). The UKs leading bookseller, stationer and newsagent chain WHSmith, meanwhile, has Post Office branch facilities in 80 of its stores, with services that extend to savings accounts and foreign exchange. Another retailer Alliance Boots wants to get into the financial services industry and coincidently or not has hired former HBOS CEO as its new boss. But in the case of Boots they have no tradition of offering financial services products apart from travel insurance and it may them a few years before they could be regarded as force to reckon with. (Butler, S. 2009). At the other end of the spectrum are overseas interests that see an opportunity for a tightly focused banking operation in the UK, running a few branches and targeting a very specific market. The most high-profile among these is Vernon Hill, the US entrepreneur who founded Commerce Bancorp in 1973 and grew it into a business that he eventually sold to Toronto-Dominion for $8.5 billion in 2007. Hill has applied for a banking license with the countrys regulator, the FSA, and has gone public with plans to open the doors of an institution called Metro Bank (MarketWatch: Global Round-up) The highly competitive nature of the financial services market has resulted in new. Developments and banks are creating strategies to utilize alternative delivery channels. One of the delivery channels that have been in existence for some time now is electronic or online banking. Many of the financial institution in the UK have launched or developed transactional electronic banking services. Internet banking services were first introduced in the UK in the early 1980s with the Homelink service provided by the Nottingham Building Society and the Bank of Scotland. But this service was not very popular then and was discontinued after some time (Daniel, E. 1999). Since the rapid development in internet based services, Customers now are more prone to use this service it is possible for them to use banking services anytime and anywhere at their own convenience and with lower fees as compared to traditional banks. Internet banking has given rise to a relatively new concept called internet on ly banks where these organizations dont have a physical set up like traditional banks but provide all types of products and services through internet, Telephone and ATM machines. (Sayar Wolfe 2007). First Direct was not one of the first banks to launch internet only bank in the summer of 1997.Egg is still the most popular internet only bank with a market share of 5.9% in the online banking sector. Internet banks like Egg, Smile, Cahoot and First Direct have a simple banking principle keep costs low and undercut competition. Credit Cards Credit card helps the card holder to obtain credit from the card issuer and allows him to repay the debt over a flexible time period usually 90 days and user can even to add to the debt by paying a certain amount of interest; this is the so-called revolving credit facility. Majority of the banks in the UK provide credit card facilities. The other financial institutions which provide credit card facilities are monocline banks. Monocline banks are credit card issuers who focus on credit card as their main product lines. Companies such as MBNA, Capital One and Morgan Stanley and types of Monoline banks operating in UK (Worthington Edwards. 2000). The competition in the credit card market in UK has intensified in the last few years. The result of this has been the emergence of flexible credit cards. These types of credit cards allow users to select the features of their card which includes the colour of their card and the APR and they also have the option of changing the features based on their circumstances. Virgin and Cahoot are some of the card issuers who are offering such features. (M2 PRESSWIRE 2003.). U.K. is one of the largest users of credit card, with more than half in U.K. as compared to entire Europe and two thirds of total value transactions. (Irish News 2004). Other financial services Personal Loans are one of the other services provided by the financial industry. They help customers to borrow credit from banks and other financial institutions and they pay interest for using the credit over a period of time. Personal Loans are available either against collateral or in some cases with out collateral. Some of the major players in the Personal loan market in the U.K are Nationwide, Sainsbury, HSBC and Abbey (Santander). Insurance Insurance is a service where the insurer is covered for risks by paying a premium to the insuring company. The premium is either paid on a monthly, quarterly or yearly basis. Some of the major insurance companies in U.K are Norwich Union, Standard life and Legal and General. To identify what processes or departments in financial companies can be outsourced. The advent of technology has meant that customers have multiple sources to contact their service providers. The first service that was launched by banks was telephone banking wherein customers could contact their banks 7 days a week and 24 hours a day. Most banks started with their in house call centres called captive call centres to provide service to their customers. As discussed above due high fixed and operation maintaining a captive call centre is an expensive proposition. That is where third party call centres come into picture. The services that are offered in call centres are customer service where customers query about his bank accounts, credit cards, personal loans or mortgages are serviced. Marketing of banks products is another service that call centers provide. Popularly known as telemarketing, this service helps banks to make customers aware of different products and services they offer and also any discounts that they could be eligible for. Banks also face a lot of situation where customers have either used their accounts over the agreed overdraft limit or they havent paid their regular installments for their credit cards, personal loans or Mortgage loans. Most banks have a separate department to handle these type of situations which would help them to contact the customer for debt. recovery. These departments are known as collections teams, and would call customers to remind them that they have failed to make their regular installments. Online banking is another service that banks offer and as discussed above offers anytime banking to customers at the click of a button. Call centres provide customers service for online banking services as well so that if the custom ers face any issue while they are online they could be guided in the right direction. Chat service is another part of online banking, and even though most banks have not introduced it for customer service in bank accounts and they are used for mortgage servicing. All the banks do their best to satisfy customers either through good customer service or through different types of products, but inspite of this there a small number of customers who remain unsatisfied and these types of customers would like to express their dissatisfaction. Complaint handling teams would normally service these types of customers and they would thoroughly look at customers complaints and would try to resolve them with the business policies of the bank. Back office process like processing of bank accounts, personal loans and mortgages are some of the other services that call centres provide to financial institution. In case of insurance companies claims handling would be would be one of the services offered by Call centres. Some of the financial institutions that have indulged in outsourcing are HSBC, Abbey and few others banks. Most of these banks have outsourced their operations to offshore locations like India. A complete list is mentioned in Appendix 1.

Anorexia Nervosa and Bulimia :: Causes of Anorexia, Bulimia Nervosa

Anorexia Nervosa and Bulimia Anorexia Nervosa is an eating disorder where people starve themselves. Anorexia usually begins in young people around the onset of puberty. Individuals suffering from anorexia have extreme weight loss. Weight loss is usually 15% below the person's normal body weight. People suffering from anorexia are very skinny but are convinced that they are overweight. Weight loss is obtained by many ways. Some of the common techniques used are excessive exercise, intake of laxatives and not eating. Anorexics have an intense fear of becoming fat. Their dieting habits develop from this fear. Anorexia nervosa is not associated with any pre-existing physical illness. It is on the increase in adolescent girls and younger women, although the incidence is also increasing in young men. It is often associated with depression and low self-esteem, and sometimes with a resistance to growing up, or problems with sexuality. Many medical workers and others claim that the emphasis in Western society on thinness as being central to the concept of beauty is a prime reason for the increase in anorexia nervosa. Because many individuals with anorexia nervosa never seek medical treatment, the exact prevalence of the condition is unknown. People with anorexia continue to think they are overweight even after they become extremely thin, are very ill or near death. Often they will develop strange eating habits such as refusing to eat in front of other people. Sometimes the individuals will prepare big meals for others while refusing to eat any of it. The disorder is thought to be most common among whites, people of higher socio-economic classes, and people involved in activities where thinness is especially looked upon, such as dancing, modelling, and distance running. If you have a family member that with an eating disorder, they need a lot of support. Suggest that your family member see an eating disorder expert. Be prepared for denial, resistance, and even anger. A doctor and/or a counsellor can help them battle their eating disorder. There are many symptoms for anorexia, some individuals may not

Doud Chronicles Power Trip :: Essays Papers

Doud Chronicles Power Trip The story Disney’s Doug Chronicles Power Trip is about Doug and his problems at school. Doug’s problem was that Vice Principle Bone chose Doug to be the hall monitor. Doug was surprised because he was hand-picked from all the other students. At first Doug thought that it would be dorky, he put on the orange belt but as he was walking to class all the other students were walking the opposite direction, Doug saw he friend, Skeeter. Doug asked â€Å"whats going on?† â€Å"Principle White Announced that there was going to be an assembly in the auditorium,† Skeeter said. The assembly was about a police man from the city, Doug saw how he looked in the uniform and he started day dreaming about him being hall monitor and how he can impress Patti (Doug has a crush on Patti). On Tuesday Doug was doing his regular routine of being the hall monitor, Doug saw Roger the school bully, walking by as the tardy bell rang. Since Doug was new he let him slide and just give him a warning, the other kids in the classroom were amazed that Doug actually stud up to Roger. On Wednesday Doug felt he had more power. A student went up to Doug congratulated him.As Doug was going back to class he saw Roger and his gang in the hall Doug pointed at the clock and Roger left disappointed. On Thursday, Doug was getting a little carried away, he was standing on a stepladder with a megaphone in his hand barking orders. Doug saw Patti running but he just asked â€Å"would you please slow down?† Skeeter walked up to Doug, Skeeter started talking but it seemed that nobody was home. Skeeter walked away mumbling disapoitedly. When Doug went home he still felt like he was in control, he started telling everyone what and what not to do, everyone was angry at Doug. Finally on Friday morning Doug once again caught Patti running, Doug was nervous of what to do, he tried not look at her eyes as he was giving her a detention slip. Patti was undoubtedly upset. Doug really felt bad and he decided to wait for her before she got to detention but unexpectedly it was Vice Principle Bone to arrive first, Doug

Canadian Autonomy

The Fight for Freedom Neham Marwah CHC2D1 Ms. Ballantyne January 15 2011 Some may ask themselves, to what extent has the 20th century contributed to Canada’s autonomy? Canadian autonomy came as a result of the events that occurred within the 20th century. Without these vital events they would have never gained full independence from Britain to become their own nation. The main events that influenced their autonomy are their brave and fearless fighting in WWI, their mid-war self-success and great contributions in WWII and the great assistance Canada served nations post war.Canada showed bravery and fearlessness to new challenges in the First World War that proved that Canadians were able to walk on their own. Canada was new to the war life, and although they only participated because of their attachment to Britain they participated with full force. Citizens all around Canada joined to serve in WWI, ready to fight for their nation. The first battle Canadian soldiers took part in was Ypres in 1915 and they joined the French-Algerian troops in this battle. (Newman, 105) The position of the Canadian troops was surrounded by German trenches, which made them an easier target. Newman, 105) Little did the Canadians know that the Germans were about to release a treacherous weapon for the first time in history—chlorine gas. (Newman, 105) The Canadians were taken by surprise, but French officials had been warned prior to the attack, but they failed to instruct the Canadians about this new weapon or any method of defending themselves against it. (Newman, 106)The French-Algerians saw the gas and ran leaving an open space in their formation for Germans to penetrate through. (Newman, 106) Canadians were hit with the chlorine gas, but they held their position unlike their allies. Newman, 106) They waited three days under harsh attack, until British reinforcements came to relieve them. (Newman, 106) Canadians came out of the battle with injuries and lost members bu t they were recognized as strong and courageous fighters. (Newman, 106) Ypres may have been the first battle Canadians fought in, but The Battle of Vimy Ridge was the one that really changed the outlook on Canadians. German soldiers were confident that no one would take over Vimy Ridge, and they had an advantage as they were on a hill that had a great view of the whole field, this made hiding difficult for the Canadian soldiers. Newman, 117)Canadians corps fought alone in this battle, under the command of British general Julian Byng. (Newman, 119) Under Byng’s command was Canadian born Major-General Arthur Currie was the commander of the First Canadian Division; they decided to use a technique called â€Å"the creeping barrage. † (Newman, 119) The plan devised by Currie was very well thought out and the hard work and dedication of the Canadian soldiers helped them win the battle. (Newman, 119) Although Canadians number had been cut by 3500, (Newman, 119) by the end of the battle they held their heads high.This attack showed everyone that Canadians were capable of coming up with a successful battle plan and able to carry out their instructions and achieve the task at hand. Arthur Currie became the commander of the Canadian corps, (Newman, 119) eliminating the involvement of British officers in the Canadian army. It was a huge step for Canadians to finally have something that was completely theirs; they were no longer being pushed around and told what to do by British officers. Throughout the war, August 8 through to November 11 became known as â€Å"Canada’s 100 Day† because of their success within the time period.As WWI was coming to a close, Lloyd George invited Robert Borden to the Paris Peace Conference to represent Britain. (Newman, 128) Borden rejected his offer and insisted that after all of Canada’s sacrifice in the war, they should earn their own seat, as an independent country. (Newman, 128) Canada suffered many casu alties in the war that led to their first step to independence. They were running their own, strong army, and they were doing it well, without the help of Britain. All of their fight, and dedication through the war process showed nations around them, their ability to take charge of a situation, and get through a hassle.In the mid-war years Canada showed its ability to become a self dependent nation and survive without collaborating with the nations around it. Canadian contributions in WWII were not obvious, but were definitely there. Canada showed its potential as an independent country that can survive through tough situations staying intact. Very few countries were hit by the consequences of the depression as hard as Canada; 1 in 5 Canadians became dependant on the government for survival. (Canadian Encyclopaedia, Web) Canada was seriously affected by the collapse in world rade; 33% of its national income came from exporting resources, and because of the depression other countries would not buy. (Canadian Encyclopaedia, Web) Canadian goods had dropped to an extreme low which led to many people becoming homeless and being unable to support their families. There were very few people who had jobs, so when WWII started, munitions factories were being re-opened and there were more jobs that brought Canada out of poverty. Canada started over and built its economy from the ground up, making it stronger than its previous structure.It was wartime yet again, but this time Canada knew the consequences, it joined WWII in its own right and not to accompany Britain. Canadian corps was ordered to capture Ortona, which became known as one of the best battles fought by Canada. (Marwah, Battles Notes)The Germans defending Ortona were very strong fighters and were rewarded for their previous battles, and they also had the advantage of being entrenched in the hills. (Marwah, Battles Notes) Canadian corps took Ortona house by house and within one week they had it captured. The c apture of Ortona helped the allies take over Rome, without which they could have never won the war. Marwah, Battles Notes) After this success, Canadians got the difficult task of liberating the Netherlands. The Dutch were facing starvation as they were being controlled and used for slave labour by Nazi’s under Hitler’s command. (Marwah, Battles Notes) Canadians struggled with their task to kill the Nazi’s, and after months of hard labour, they had finally freed the Dutch. The Netherlands were, are, and always will be grateful for the assistance of the Canadian troops and their struggle to fight for Dutch freedom. Canadians continued their assistance in D-Day.There were 5 divisions called in to land along an 80 km form, and Canadians were the 3rd division and got Juno Beach. (Marwah, Battles Notes) They defeated the defending Germans and moved farther inland than any other allied troops. (Marwah, Battles Notes) The casualties they suffered in this battle were muc h fewer than they had feared. (Marwah, Battles Notes) Canadians succeeded in many aspects of WWII, but they did not win all of their battles. When 50,000 Japanese soldiers sprung out to attack Hong Kong, (Marwah, Battles Notes) Canadians were ordered to come to their defence. 0% of the Canadian soldiers had never shot a gun in their practice and very unready for this battle. (Marwah, Battles Notes) The total number of their defence force was a mere 14000 men, they did not have air protection and Canada itself was outnumbered 10-1. (Marwah, Battles Notes) When Hong Kong surrendered every Canadian was either killed or captured and used as slaves to build. (Marwah, Battles Notes) The ability to find strength within your own home is difficult, but when Canada was put through the test they passed without a problem.Canada contributed many forms of success in WWII, but there were sacrifices that came with their glory. Canadians put their selves in danger to protect others, and their protec tion has made them accepted in many parts of the world. Canada became known for its separate achievements, and not the ones that attached it to Britain. WWII had ended, but the rein of Canadian contributions continued to pour in far after their assistance in the World Wars. The Cold War was beginning and the United States and United Nations were working on creating the atomic bomb, (Newman, 244) trying to keep up with the Soviet Union’s advancements in weaponry.They were having difficulty coming across a substance without which the bomb could not be made—uranium. (Newman, 244) It just so happened that all of the uranium refineries were under the Nazi control, all except one located in Canada. Canada provided the UN and US the uranium to build the atomic bomb and provided a safe-working environment away from battlefields. (Newman, 244) Canada participated on its own, and while working with the UN and US, was looked at as an equal. Canada was a huge factor in the reason US won the cold war, although Canada is not the most powerful nation in the world, they assisted in getting their partners to glory.Canada’s involvement in the production of the atomic bomb got them in tussles further into the future. Russian, Igor Gouzenko worked in the Soviet Union embassy in Ottawa and he announced that there were Russian spies located in Canada, US, and the UN trying to find information about their production of the atomic bomb. (Marwah, Cold War Notes) An organization called NATO (North Atlantic Treaty Organization) was created and Canada, along with Britain, France and 8 other countries were taking part in it. Each of the countries who are involved in the organization must send army, navy, air force units to a new NATO defence force. Marwah, Cold War Notes) They put together their militaries together to make a sort of super army; it was made to intimidate the Soviet Union from taking over Western Europe. (Marwah, Cold War Notes) Canada was able to recru it the biggest intimidation towards the Soviet Union—the United States. (Marwah, Cold War Notes) Canada was seen on a world-scale when they got the US to join NATO; (Marwah, Cold War Notes) the fact that they recruited the most powerful country in the world really had everyone appreciate their effort and dedication.When the United States turned to Canada for help with the creation of NORAD, Canadians rose to the occasion. (Marwah, Cold War Notes) US was quite frightened of the SU’s ability to drop nuclear bombs on North America, so they had Canada help them develop a system that could warn them of enemy air bombing planes. (Marwah, Cold War Notes) Nations around the world looked and saw the US look to Canada for assistance, and support. Canada became known for their own successes and not their achievements with Britain.Canada’s contributions post war helped them become recognized as an independent nation; for the reason that most of their achievements were separ ated from Britain, the 2 countries were not interconnected. The events in the 20th century contributed to Canadian autonomy and independence in numerous ways like their brave and fearless fighting in WWI, their mid-war self-success and great contributions in WWII and the great assistance Canada served nations post war. Canada fought courageously in its first world war. They held their positions when hit with the first gas attack in history, while their allies fled to protect their own lives.In the battle of Vimy Ridge they won their fight when no other allies could, and they were able to lead their own army, a huge step towards their independence. They contributed great successes in WWII; they became heroes around the world, endangering themselves to free the Netherlands. They assisted the most powerful nation in the world and led them to success and prosperity in the cold war. Although Canada was in the background, their presence was noticed. They were the backbone of every success and triumph made in the 20th century.They made their mark wherever they could, the mark representing their independent nation— Canada. Works Cited â€Å"Canada Flag. † Photograph. Pastyme With Good Companye. 15 Feb 2008. Web. 15 Jan 2011. Hillmer, Norman. â€Å"Statute of Westminster. † The Canadian Encyclopaedia. James Marsh . Web. 14 Jan2011. Marwah, Neham. â€Å"Battles of World War 2. † 26 Nov 2010. Class Notes. Marwah, Neham. â€Å"Cold War Events. † 02 Jan 2011. Class Notes. Newman, Garfield. Canada: A Nation Unfolding. Toronto: McGraw, 2000. Print. Struthers, James. â€Å"The Great Depression. † The Canadian Encyclopaedia. James Marsh . Web. 14 Jan 2011.

Kit Kat analysis Essay

Introduction draw close has win, aft(prenominal) 7 years, h everymark battle against Cadbury all everyplace the four- thumb see of the nuzzle merchandise getup hombre. nest is the Swiss multinational companionship in snack food, health-related goods industry. cling to is the largest food company in the world by its revenue. Their carrefours ack at a timeledge baby food, bottle water, cereals, coffee, coffee disallow and many others. The most best-selling(predicate) products ar Nespresso, Nescafe, Kit big cat, Maggi and Nesquick. Nestls largest competitors argon Kraft Foods, Unilever and mar incorporated. Cadbury is a British company and shell k instantaneouslyn for its confectionary products. Cadbury was established as retail merchant of tea, coffee and drinking chocolate. The most democratic products atomic number 18 Dairy Milk chocolate, the Crme Egg and Roses selection box. Cadburys briny competitors are Jacobs Suchard, Nestle and Mars Incorporated.Kit Kat is champion of the Nestle popular products which was invented in 18th century by Rowntrees of York (than was acquired by Nestle). Kit Kat has unique four-fingered mannikin, which makes it recognizable as the product of Nestle. The following model is all close Kit Kats cause and weather Nestle can feature a stigmatise on the imprint (not the name which is more common). Nestle and Cadbury were convoluted in a lawsuit over the four finger KitkKats build. Nestle -the worlds biggest food company, has succeeded in stopping rivals from copying the formulate of the four-fingered break after a seven-year legal battle.1 Neste had registered shape of KitKat as a trademark in 2006 barricadoely Cadbury supplicanted against this application.In my paper I will discuss claim over trademark between Nestle and Cadbury, and the cause status. This case is unusual in the government agency of concerns the focus is not on the trademark name, but a trademark shape. By implying that we wou ld not see an infringement in the case, but trademark ruling. KitKatshapeThe case of KiKat, as mentioned above, is an unusual trademark controvert between Cadbury and Nestle over shape of chocolate bar. Neste had introduced Kit Kat in 1935 and had registered KitKats shape in 2006. Cadbury applied to scratch the registration on the basis of shape, since one company cannot monopolize shape. The smirch of harmonization of the Internal Market, which registers EU Community dish out Marks, allowed 3d shape trademarks2 for sweets, bakery, biscuits, cakes and waffles in 2006, but lacked in application for chocolate, candy and confectionery. some years later Cadbury disputed Nestle trademark to Cancellation deputation because of the mark was for a 3d-shape rather than over a name.The Cancellation Committee declared the Nestle trademark invalid. Originally, Cadbury had won its claim. Nestle had appealed and trademark regulators overturned stopping point after. Regulators reached new decision as the four-fingered shape Kit Kat was liquid ecstasyly associating as Nestle product. Nestle had provided severalise of apply that shape for long period of while and had provided evidence of KitKat shape was exclusively associated with Nestle across the world and had gathered profuse evidence to proof that Nestle had ameliorate the public that chocolate bar with fingered shape is originated by Nestle. Case in flashIn 2007 Cadbury filed a resolving of invalidity against Nestle, the request was directed against all the good covered by Nestle. Cadbury had musical theme that trademarking shape of the chocolate bar is a limitation of choice for consumers. In the proceedings parties submitted their observations and supporting documents. Nestle had submitted the following evidence to proof the KitKats shape was exclusively associated with them3 Overview of the cosmopolitan sales volume, turnover and advertising salute for the 1995-2007 years Set of documents related fo r a Kit Kat consumption in the United Kingdom Promotional pamphlet in which taradiddle of KitKat presented Compilation of the forward dates of the four fingered chocolate bar in the European Union (Uk 1937, Italy 1960, Austria 1988 and etc.) marketing research, concerning market shareList of technical and CD (containing examples)Nestle midland monetary figures, market share, advertising expenses . Even though trademark is commonly the mark, motto or device, the shape of a product is considered trademark too, because consumers can recognize the source of were the product originated. By submitting above evidence it was net that trademark elements had been met Kit Kats shape is distinctive sufficient for consumers to identify manufacturer, suggestive its clear for consumers that four-fingers shape is KitKat taste sensation and even fanciful Kit Kat had been massively invented by Nestle. ConclusionCadbury now has to decide whether or not it wants to appeal against the decis ion. The latest ruling over KitKats shape will block similar companies from producing similar bars of chocolate it is now exclusively associated with Nestle. It was significant win for Nestle, since the four-finger shape became synonymous with its product. Nestls case follows history of legal battles between the two companies. In 2012 Cadbury secured trademark rights to the purple color utilise on its packaging. Intellectual property office had awarded particular shade of purple to chocolate bars and drinking chocolate to Cadbury. right away a dish out of trademark cases are exist. Analyzing the importance of trademark, we can conclude that companies are very concerned of being exclusive and protecting its intellectual property. A lot of trademark cases exist because of technology progress, it is so much easier today to advertise online, contribute the market research done online, survey the product satisfaction and etc. Since multimedia system is our everyday routine, rivals can easily caught the consumers attention (by using already existing trademark) or converse the existing kind with the product.References1. Office for Harmonization in the internal market http//www.ie-forum.nl/backoffice/uploads/file/IEForum%20OHIM%20Board%20of%20Appeal%2011%20december%202012,%20zaak%20R%20513_2011-2%20(Nestl%20tegen%20Cadbury%20Holdings%20Limited).pdf 2. Cadbury thwarted over KitKat design as Nestl wins battle to prevent rivals copying four-fingered bar http//www.dailymail.co.uk/news/article-2256648/Cadbury-thwarted-KitKat-desig