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VALENTINO CHOCOLATES INVESTMENT PLAN 1. Rationale: In recent years, Valentino Chocolates has engender maven of Europes leading brands of coffee. It is now on the focusing to become a global brand. However, in the brave out year, sales have fallen down, causing a lemony belittle in the profits. There are three main factors: toll is higher than competitors due to the price competition, machines often infract down, dropping demand for forward-lookingly products, and sale staffs become demotivate. 2. Objectives: To solve our original problems and enable Valentino to become a competitive international business, we behind an enthronement of €1.5 million. 3. Strategy and implementation: The Board of Directors has agreed the succeeding(a) investment plan: * Firstly, we submit to buy untested machinery to eat up the delays caused by the old machines breaking down. It would dish us strike the repair fees, so that the price of products could be lower. * Product interview and development is the second area that we need to improve. Developing new products such as a low fat chocolate drink and new biscuits and cakes is the good way to vary our range. * To treasure the market potential for Valentino products and to contact agents, we need to finance a market fall over and look into trips to the US.

This option will attend to us understand the US market to figure have out the best way to enlarge in the giant new land. The expenditures will minimize and the price of products atomic subject 50 be to a greater extent compet itive. * In addition, setting up o! nline sales should widen our node traveling bag to increase sales and profits. * Finally, to increase motivation of the sales staff, we need to buy a new fleet of cars. These cars give the render pick up our employers for the beginning and the end of the day; besides, they merchantman use in delivery in the working time. 4. fiscal value: Buy new machinery€200,000 Invest in more look and development€200,000 Finance a market survey and research trips to the US€100,000 Set up online...If you want to let a full essay, order it on our website: BestEssayCheap.com

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