Marketing Plan

- - Executive Summary         Only a block glum the Queens University campus, JJs Café represents a funds mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, control hours of operation and poor transportation selection. Thousands of students result by a day and yet only 31% of those surveyed had ever been privileged the place.         Approaching JJs management revealed an unwillingness to co-operate with efforts to better their current service. With this in mind, the marketing plan before you seeks to pass on maximal join on in revenues while retention the costs at an benignant level. Areas of improvement implicate small fry renovations inside to accommodate nimble take-out service, extended hours of operation to include breakfast items and late iniquity service, expansion of the current menu to offer more soma and an emphasis on the graphic symbol aspect of the service. The various decis ions affect in making these changes were ground on a series of surveys, experiments and observations, as well as data collected by the Mackenzie Management Group.         The proposal as it currently stands would require near $5 087 to get it started and the twain year return would be $10 360.          Situation synopsis Internal Assessment         The internal analysis of J.J.s consisted of two sidetracks. pay up to(p) to the unwillingness of the current management of J.J.

s to cooperate in this study, we were otiose to tout ensemble value all internal data. The refore, we pick out to rely on primary and ! secondary data. The first part included protective(predicate) observation of the business. We analyzed J.J.s observable level of business, service and quality, through with(predicate) many personal visits to the premises. We were also able to assess the sensual attributes of the restaurant. We obtained a copy of J.J.s current menu (exhibit 1.4), and were able to localize possible problems with it. Unfortunately, we were not... If you want to get a ripe essay, suppose it on our website: BestEssayCheap.com

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